• Effectively
  • Differently
  • Collaboratively
  • Successfully
Our Process

Insights and Analysis

Our process begins with a thorough examination of your business landscape. Like you, we understand the interconnected nature of the healthcare industry. Succeeding in this space requires an ability to filter complex information from various sources to arrive at salient conclusions. Our proven ability to find clarity through the chaos allows us to present relevant insights about target demographics, key stakeholders, regulatory concerns, and more.

Whether launching a new product, or repositioning an established one, a comprehensive understanding of your unique market helps us work with you to identify your key issues, and get everyone on the same page before making any strategic decisions.

Examples of Analysis offerings:

  • Stakeholder analysis
  • Financial forecasting
  • Environmental scan
  • Business case development

Strategic Development

This is where the strategic work begins. Our process of strategic development has consistently helped guide brand teams through a structured, but collaborative decision-making framework, grounded in the insights gained from the earlier Analysis phase.

Using a variety of discussion generating exercises and digital tools, our workshops take cross-functional teams through building a detailed SWOT; assessing the major challenges on the horizon; and developing the strategies and tactics to position the brand for both short and long-term success. We take care of all aspects of workshop development, execution, and delivery of final outputs, to minimize impact on your team’s day-to-day affairs and focus them entirely on valuable discussion.

We recognize that every business will have unique challenges, so our process is modular and can be adapted to align more closely with your needs. To tie it all together, final outputs can be consolidated and managed long-term with our proprietary app SPIDER to keep the group on track after the planning workshops have been completed.

Examples of strategy development offerings:

Implementation and Tracking

In this final phase of our process, we take all the hard work done in the Analysis and Strategic Development phases and package it into tangible outputs to help you confidently manage the success of your brand year over year. The full list of strategies and tactics is pared down and prioritized, and the details are fleshed out so it remains clear and logical long after the workshops are over. Finally, budgets and accountabilities are assigned, with the specific goals of each tactic clearly defined.

With this level of detail, teams can then use SPIDER, to monitor real-time progress, track milestones, and make ongoing adjustments; thereby keeping the entire team accountable, and aware of how everything is coming together.

Examples of Plan Consolidation offerings:

  • Launch planning and support
  • Compensation planning

See More

Charles Pirraglia


  • Over 25 years pharmaceutical consulting, sales and marketing management experience
  • Former Business Information Analyst and Sales Representative at Pfizer Canada
  • Technical lead on field force level projects involving segmentation and call plan development; establishing zoning and routing plans; sales report and CRM tool training
  • Project support in the areas of compensation plan development and administration, quota allocation, promotional/ROI analysis, and sales reporting and analysis
  • BSc (Honours) degree from McMaster University and MBA from the DeGroote School of Business McMaster University

Jayson Clement


  • Over 15 years in the pharmaceutical industry with experience as an analyst, sales representative and consultant
  • Former Director of Strategic Planning at sanofi-aventis
  • Supported the development of more than 100 corporate, portfolio and plans over the past 5 years
  • Extensive launch experience
  • Strong team leadership skills
  • Project support in the areas of corporate / portfolio / vision development and strategic planning, market opportunity assessments and management support programs
  • Experience in leading organizational change through effective planning support tools and methodologies
  • BSc (Specialist) degree from the University of Toronto and MBA from the Richard Ivey School of Business at the University of Western Ontario

Ekta Saraiya

Associate Consultant

  • Over 3 years of pharmaceutical consulting and analytics experience for various EU/ US clients
  • Former Sr. Analyst at Kinapse Lifesciences Advisory Services and WNS Global Services Ltd. (UK/ India)
  • Extensive experience in various pharma domains - Medical Affairs, Market Access, Regulatory Affairs and Clinical Operations
  • Hands on experience working on brand/ functional plans, interview design and facilitation, data analytics, forecasting, KPIs and dashboards
  • B.Pharm (Pharmacy, B.Sc.) degree from Gujarat University (India) and Pharma MBA from NIPER, National Institute of Pharma Education and Research (India)

Brittany Best

Associate Consultant

  • Research assistant experience in areas of exercise & pregnancy, hand surgery and respiratory physiology
  • Certification on the Tri-council Policy Statement- Ethical Conduct for Research Involving Humans
  • Presentation experience at various international research conferences
  • Experience writing for submission to various medical journals
  • Strong leadership and project coordination skills
  • BSc (Honours) degree from the Western University
  • MSc in Human & Applied Physiology from King’s College London

Michelle Siu

Associate Consultant

  • Previous experience providing advisory to clients and proven ability in establishing strong relationships with senior management
  • Strong analytical skills and experience building KPI dashboards, forecasting financial models, and compiling and analyzing key ratio reports
  • Expertise in leading and managing projects to meet tight deliverable deadlines
  • Spearheaded various initiatives geared towards process optimization and accuracy improvement
  • B.Comm degree from University of Toronto and Chartered Professional Accountant candidate

Peter Li

Web App Developer

  • Over 4 years of experience in developing Ruby on Rails based web applications and native iOS mobile applications
  • Participated in the design and development of many fully customized Rails based CMS/CRM solutions for enterprise clients and small businesses
  • Through understanding of object oriented programming and proficient knowledge of programming languages, including Ruby, Objective-C, HTML, CSS, JavaScript, Ajax and SQL
  • Maintained and refactored a range of web and mobile apps while providing guidance to other team members in an Agile environment
  • Honours Bachelor of Computer Science (BCS) degree from University of Waterloo

Our clientele consists of Fortune 500 global, multinational pharmaceutical, biotech, and health care companies

Over Strategic Plans

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Request for info: If you would like to hear more about Podium’s unique programs and services give us a call or send us an email.

Office Address

219 Dufferin St., Suite #207B Toronto, ON
M6K 3J1

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Podium Strategic Partners is a management consulting company. We provide solutions to Marketing and Sales-related issues, ranging from strategic planning to sales operations