Our process begins with a thorough examination of your business landscape. Like you, we understand the interconnected nature of the healthcare industry. Succeeding in this space requires an ability to filter complex information from various sources to arrive at salient conclusions. Our proven ability to find clarity through the chaos allows us to present relevant insights about target demographics, key stakeholders, regulatory concerns, and more.
Whether launching a new product, or repositioning an established one, a comprehensive understanding of your unique market helps us work with you to identify your key issues, and get everyone on the same page before making any strategic decisions.
Examples of Analysis offerings:
This is where the strategic work begins. Our process of strategic development has consistently helped guide brand teams through a structured, but collaborative decision-making framework, grounded in the insights gained from the earlier Analysis phase.
Using a variety of discussion generating exercises and digital tools, our workshops take cross-functional teams through building a detailed SWOT; assessing the major challenges on the horizon; and developing the strategies and tactics to position the brand for both short and long-term success. We take care of all aspects of workshop development, execution, and delivery of final outputs, to minimize impact on your team’s day-to-day affairs and focus them entirely on valuable discussion.
We recognize that every business will have unique challenges, so our process is modular and can be adapted to align more closely with your needs. To tie it all together, final outputs can be consolidated and managed long-term with our proprietary app SPIDER to keep the group on track after the planning workshops have been completed.
Examples of strategy development offerings:
In this final phase of our process, we take all the hard work done in the Analysis and Strategic Development phases and package it into tangible outputs to help you confidently manage the success of your brand year over year. The full list of strategies and tactics is pared down and prioritized, and the details are fleshed out so it remains clear and logical long after the workshops are over. Finally, budgets and accountabilities are assigned, with the specific goals of each tactic clearly defined.
With this level of detail, teams can then use SPIDER, to monitor real-time progress, track milestones, and make ongoing adjustments; thereby keeping the entire team accountable, and aware of how everything is coming together.
Examples of Plan Consolidation offerings:
Request for info: If you would like to hear more about Podium’s unique programs and services give us a call or send us an email.
219 Dufferin St., Suite #207B